Is the DTF pricing calculator really free?

Yes. The DTF calculator is free and needs no account. Premium exists only to save your shop's own costs so you stop re-entering them.

Do I need to know my printer's ink cost?

No. Tell us whether the design is light, normal, or heavy coverage and PriceMyPrint starts from typical decorator assumptions. You can replace any estimate with your real numbers.

Can I price transfers I buy from a supplier?

Yes. Choose "I buy them" and enter what each transfer costs. We skip every ink, film, and powder question because they are not your costs.

Does it handle multiple print locations?

Yes. Add up to four or more locations, name them, and set a size for each one so a front-and-back job is not priced like a single left chest.

Free DTF Pricing Calculator

Answer a few normal questions about the job and PriceMyPrint estimates what a direct-to-film order actually costs your shop, then shows what to charge to hit the margin you want.

Free. No account required.

Pricing workspace

DTF job

Cost Breakdown

Each piece of a job carries its own cost. Amounts appear once your answers are complete.

Blank
The undecorated garment or item.
PriceMyPrint Estimate
$—
Printing it
Transfers, film, ink, thread, or supplies.
PriceMyPrint Estimate
$—
Employee time
Hands-on time to produce the job.
PriceMyPrint Estimate
$—
Equipment
Wear and cost of the machines doing the work.
PriceMyPrint Estimate
$—
Running the shop
A share of rent, power, software, and other fixed costs.
PriceMyPrint Estimate
$—
Mistakes & waste
The extra pieces you produce so spoilage doesn't shrink the order.
PriceMyPrint Estimate
$—

Pricing a product with multiple decorations or several items? Price the complete job.

Want to see the math behind these numbers? How PriceMyPrint calculates job costs.

How DTF pricing works

DTF pricing depends on how you get your transfers. If you print them yourself, your cost per print moves with the size of the design and how much ink it lays down, plus film, powder, and printer time. If you buy transfers, your supplier invoice is the starting point and your remaining costs are the press, the labor, and the shop.

Either way, the transfer is only part of it. The blank, the person at the press, the equipment, and the cost of keeping the lights on all belong in the number before you decide on a price.

Costs DTF shops often forget

Most underpriced DTF jobs are not underpriced because of ink. They are underpriced because whole categories were left out of the math.

The minutes spent weeding, aligning, pressing, and folding each piece
Film, powder, and cleaning or maintenance cycles on the printer
The press and printer wearing out over thousands of jobs
Rent, power, software, and the hours nobody bills for
Reprints from a shifted transfer or a scorched shirt

Margin vs markup

These two words get used as if they mean the same thing, and mixing them up quietly costs shops money. Markup is added on top of your cost. Margin is the share of the selling price you keep.

If a job costs you $10, a 50% markup gives you a $15 price. A 50% gross margin needs a $20 price. Same words, five dollars apart on every single piece.

Example pricing calculation

Say you print 48 shirts with one front graphic. Your cost is the blank, the decoration supplies, the hands-on time to produce it, a share of the machine, a share of what it costs to keep the doors open, and an allowance for the pieces that go wrong.

Add those together and you have your cost per piece. Choose the margin you want to keep, and the price follows from the math instead of from a gut feeling. PriceMyPrint fills in the dollar amounts once the calculation engine for this method is switched on.

Related pricing guides and tools

Pricing another decoration method for the same customer? Use the screen printing, embroidery, or sublimation calculator, and read the methodology page to see the equation behind every estimate.

Frequently asked questions

Is the DTF pricing calculator really free?: Yes. The DTF calculator is free and needs no account. Premium exists only to save your shop's own costs so you stop re-entering them.
Do I need to know my printer's ink cost?: No. Tell us whether the design is light, normal, or heavy coverage and PriceMyPrint starts from typical decorator assumptions. You can replace any estimate with your real numbers.
Can I price transfers I buy from a supplier?: Yes. Choose "I buy them" and enter what each transfer costs. We skip every ink, film, and powder question because they are not your costs.
Does it handle multiple print locations?: Yes. Add up to four or more locations, name them, and set a size for each one so a front-and-back job is not priced like a single left chest.